This answer is entirely up to you. Before beginning the R&D phase, we ask that you provide use with your cost per piece. The answer to this allows us to give a budget to our R&D team for your formula. Our R&D team will work backwards from there when deciding which ingredients and actives to put into your formula to fit your budget.
We like to use the analogy of car shopping when addressing this question. When one says, “I want to buy a car,” the initial response is to ask “What is your budget?” Cars range in cost from an affordable Hyundai to a high-end luxury car such as a Bentley.